Digital Asset Management for Consumer Magazine Content – For Streamlined Workflow and Asset Reuse


Innodata implements a DAM system for a leading consumer magazine business promoting improved discoverability and reuse of assets.


The client is a global publisher, renowned for its leading lifestyle magazines covering travel, food, home, culture and fashion. The award winning publisher is home to some of the world’s most celebrated media and magazine brands.

The client had a homegrown DAM system for managing a mammoth amount of content, which had been acquired or generated in-house over the last century. The publishing list has eighteen periodical consumer magazines, four B2B titles, twenty-seven web sites, and more than fifty apps for mobile and tablet devices. There are more than 7.5 million assets stored, each with corresponding IP metadata and rights information associated with them. The reuse of this valuable archive in the creation of new content, and new revenue opportunities, was critical for the business and involved collaboration with distributed teams across the globe.

To enable the reuse of any asset, it is key to understand the rights associated. The legacy DAM system had somewhat rigid workflows that resulted in an inability to change existing asset permissions. This resulted in constraints by the clients’ publishing team to reusing assets effectively, and consequently hindered potential revenue opportunities. Additionally, the legacy system had a poor interface for navigation and discovery of any asset, its search in particular was slow and cumbersome.


The client decided to take a new look at the problem, and required the implementation of a new, and much more flexible DAM solution in order to address their challenges. Innodata helped the client to build the key building blocks of their new DAM initiative.

Our ITO team worked closely with the client team as part of a collaborative and extended development team to develop the new system and user interface, with the key design considerations being to:

      • Search assets faster (including by full text, metadata, and taxonomy).
      • View metadata on all assets.
      • Group assets for reuse in ‘baskets’ to aid productivity.
      • View and print a preview of each asset.
      • Support requests for permission to reuse.
      • Generate and view reports in different formats.
      • Display analytics with visual graphs.

As a part of the overall solution, the system framework enabled the client to create custom defined permissions workflows, which included email notification to respective assets owners for each request.

With a large volume of assets to be managed, Innodata developed an information management database at the heart of the new system. This stored information in XML form to enable a powerful set of search features. A new user interface was developed using the Kendo UI framework.

Innodata’s agile methodology to technology implementation fitted well with the client’s approach, giving them the flexibility to plan and prioritize deliverables for each iteration of delivery, while having a clearly defined roadmap for future iterations.


The key benefits of the newly developed DAM include:

      • Improved discoverability of assets, including sub-second search.
      • Improved traceability on the use and reuse of assets.
      • An optimized data model with accurate relationships between all assets and their corresponding metadata.



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