Six Challenges to New Product Development in a Print-to-Digital World

Building new digital products or expanding an existing product to a new platform or tablet device is top of mind to many media executives. According to a recent Jordan Edmiston survey, 76% of media company executives say launching new products and services will be a key driver of growth over the next 3-5 years. Additionally, 73% say they will continue to invest in product development over that same time period.

While it’s encouraging to see that executives recognize the need to focus on new digital product development, the rapid transformation from single-channel to multi-channel platforms and audiences presents both new opportunities and new challenges. This paper details these challenges while offering a defined approach to solve them.

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