From Product Spec to Product — Content Origination at Scale

Each morning, a targeted news provider sends free industry-specific email briefings to nearly three million  executives across 25 industries. Each brief aggregates content from trade journals, news feeds, analyst reports, blog posts, op-ed pieces and other industry specific media. Newsletter editors hand pick the most relevant content, summarize it, link to the original sources and deliver it online, for free.

To provide this service, immense amounts of data must be read, sorted and summarized — overnight. The provider faced a trade off. Doing the work in house would mean sacrificing more creative, long term projects, but they didn’t know what kind of other solutions existed.

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