XML first? Not so fast!

The digital publishing strategy for many standards bodies can be quite different from organization to organization. There is a constant struggle between what the ideal workflow process should look like and what realistically makes sense for managing content and resources. There are many factors to consider:

  • challenges of managing resources within a publishing environment
  • how to take advantage of the benefits of XML
  • strategy implementation relative to business goals
  • XML first
  • XML middle
  • XML last

This paper examines the usage of XML within a digital publishing strategy in different stages of the workflow, and how standards organizations can protect and grow revenue with high-value, smart content sets and improve operating margins while reducing manual tasks.

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