– Case Study –
Video Content Moderation for Suitable Ad Placement
How Innodata Enables and Accelerates Client’s Global Expansion to Drive New Revenue Streams
Challenge
A measurement and analytics company looked to globally expand its content moderation program to include Europe and Asia. The client’s technology gives advertisers control over where their ads are running. The program’s goal is to ensure ads are brand safe in new geographic markets.
Expansion into New Global Markets
Results
SOLUTION
Innodata provides in-country subject matter experts (SMEs) for new markets, who provide more than language support; they build and maintain the moderation guidelines by which content is contextualized and assessed for its safety.
Once launched, content moderation teams audit 20,000+ videos per month per country. To ensure high-quality, Innodata follows the process-based quality management system (QMS) prescribed in the ISO9001:2000 standard. Following proven sampling methodologies to yield a representative sample that is suitably varied and dispersed, 10% of moderated videos are randomly selected and re-audited by SMEs.
IMPACT
With Innodata’s content moderation services, our client was able to successfully launch new geographic markets in under 6 weeks. Innodata processes 160,000+ videos per month across multiple languages that fuel our client’s technology and rating system to accurately measure brand safety, locally contextualize content, and assess suitability and effectiveness of content for advertiser’s campaigns.
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